and around the world.Ĭomms pros found their role more vital than ever as they helped keep organizations focused and moving forward, according to the research. The communications industry experienced a transformation in stature and scope during the last 12 months, a wide-ranging new survey indicates, as the public health, economic, and social-justice crises that engulfed the country underscored the need for messaging management and strategic direction at organizations across the U.S.